A refined campaign for a luxury branded residence in Sofia. The direction pairs confident type with original concepts - showing skyline views, crafted interiors, and effortless living, while letting the Twin Tower brand speak with quiet authority.
The brief was clear: present Twin Tower as a world-class “Branded Residence” in the new center of Sofia - where design, service, and comfort meet. Messaging emphasized luxury and premium lifestyle, amenities, and the overall aesthetic embedded in the project.
From ideation to final assets, I translated brand cues into a sleek campaign that they could deploy and highlight the brand. Art direction focused on light, material, and proportion - capturing the tower’s elegance and lifestyle without distraction, while a few "out-of-the-box" concepts were explored and delivered to the client’s satisfaction.
Balancing aspiration with clarity was key. Original ideas, structured layout, and the right typography allowed the architecture, and the promise of service, to lead. The concepts that combined interior detail with original design structure were the ones that stood out.
Tight collaboration with the client team ensured accuracy on features and tone. Iterating headlines, conceptual feel, and design pacing improved the final output, while keeping the brand’s premium feel intact across the whole campaign and hitting the perfect balance.